What is SEO and how to it work?

Yashivam Digital marketing

SEO stands for search enginne optimization, which could be a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google. If you understand how SEO works, you'll be able to use different tricks to increase your visibility (or how high you rank) in search results.

You can categorize SEO into two parts:

1. On-page SEO: All on-page SEO strategies happen on your website like edit homepage and other activities.
2. Off-page SEO: All off-page SEO strategies happen off your website or out of website activities.

Both on-page and off-page SEO aim to create your site more friendly, moreover as trustworthy, to users and search engines. When Google crawlers see how friendly your website is to them and users, it increases the possibilities that your site will rank well for various searches.

For example, say you have got two websites: Website A and Website B.

Website A isn’t responsive, which suggests users on tablets or smartphones will have a troublesome time navigating and using The website. Website B, however, is responsive, which implies a much better user experience for tablet, smartphone, and desktop users.

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For search engines, it’s a simple decision which website is more friendly: Website A.

Of course, how search engines work could be a bit more complicated than that. Today, search engines use over 200 various factors to get search results, which implies tons of various elements influence your placement in search results.