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SMM means marketing on social-media networks, or the promotion of products and services through digital media. Learn how to run a promotion campaign and increase traffic to your website and generate more leads.
Basic terms and ways of promotion
Social Media Marketing (SMM) may be a form of Digital marketing which uses the advantages of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions.
SMM relies on the principle of organic search, which basically means when the website or to connected social network page is more activelyand the web site position on search engines. it will be in seen the first few results.
Considering the actual fact that 90% of users searching the net don't look any longer than the first page of the search engine, which 70% clicks on the primary three results only, it's obvious that the position on the first page of the search engine is that the only goal to strive for when optimizing a website.
What is SMM used for?
The main goal of SMM is to boost communication with users, increase brand visibility and reach more (potential) customers.
SMM is being done by creating quality content because content is the king, that the users of social media sharing with their friends .
The point of SMM is to get direct feedback from users (or potential customers), so the company gets a personal stamp at a similar time, i.e. it appears more human-like.
By means of interactive options on social networks, the customers get the possibility to be heard, either by asking questions or by making complaints.
This type of SMM is termed Social Customer Relation Management (Social CRM), which might further result in enhancing credibility and return on investment (ROI), of course, if the users are satisfied with content, relationship with the company and also the service provided.
How to use SMM?
Social Media Marketing functions on the principle of Social Media Optimization (SMO), that improvement the company image on social media network.
Similarly to Search Engine Optimization (SEO), SMO attracts new, unique visitors to targeted website.
Why would search engines care for social networks? Simply because many folks use their social media to go looking for things, share links and thereby participate in building a powerful network of links (link building campaign).
SMM, that's SMO, can be worn out two ways:
Active SMM promotion
Active promotion means when adding links that which generate leads from the content on the web site towards social networks (similarly to RSS and social media share buttons). Social media networks which may be used as a method of SMM are the following:
Each social networks has its own Terms of Use, which i different for natural persons and legal entities, i.e. companies.
What only companies get is that the option of launching a paid advertising campaign so on reach wider audiences, thus improving traffic towards an internet site or a targeted website .
Passive SMM promotion
Passive promotion means promoting activities on social media networks by updating statuses, publishing images, tweets or articles on blogs.
Users’ reactions are often further analyzed so as to resolve problems and take away dissatisfaction, and improve their brand experience.
What is useful especially is that that information is obtained in real time, which speeds up the entire process and opens the door to a new dimension of cooperation.
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